# Advanced Analytics - GA4 & Tag Manager Setup

**URL:** <https://forum.8thwall.com/t/advanced-analytics-ga4-tag-manager-setup/3141>\
**Category:** Technical Support\
**Tags:** analytics, google-analytics\
**Created:** [October 11, 2024, 6:22pm UTC](https://forum.8thwall.com/t/advanced-analytics-ga4-tag-manager-setup/3141 "2024-10-11T18:22:39Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Rain\_Olegario-Nebel](https://avatars.discourse-cdn.com/v4/letter/r/bc8723/32.png) [@Rain\_Olegario-Nebel](https://forum.8thwall.com/u/Rain_Olegario-Nebel)\
**Post date:** [October 11, 2024, 6:22pm UTC](https://forum.8thwall.com/t/advanced-analytics-ga4-tag-manager-setup/3141/1 "2024-10-11T18:22:39Z")

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Hi,

I’m setting a GA4 account for my dev team to use. Went through this article ([Advanced Analytics | 8th Wall](https://www.8thwall.com/docs/guides/advanced-topics/advanced-analytics/)) but didn’t see which data source we should use.

We’re looking to track performance for a filter on different social platforms like snapchat and TikTok.

Do I need to create a data stream for android app and iOS app? It doesn’t seem to make sense to me since we don’t actually own those social media platforms

Similar with Google tag manager, I have the options for web, iOS, Android, AMP, and Server. Would iOS and Android make the most sense here?

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**Author:** ![TonyT](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.8thwall.com/tonyt/32/88_2.png) [@TonyT](https://forum.8thwall.com/u/TonyT)\
**Post date:** [October 11, 2024, 8:23pm UTC](https://forum.8thwall.com/t/advanced-analytics-ga4-tag-manager-setup/3141/2 "2024-10-11T20:23:51Z")

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For an 8th Wall experience (standalone web, or a web page that you embed within an app) you’ll want to setup `web` properties / data streams / etc.

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**Author:** ![system](https://us1.discourse-cdn.com/flex019/uploads/x8thwall/original/2X/9/9212a857458f1b03a6accb129e0f8cbea408e3e5.png) [@system](https://forum.8thwall.com/u/system)\
**Post date:** [October 15, 2024, 8:24pm UTC](https://forum.8thwall.com/t/advanced-analytics-ga4-tag-manager-setup/3141/3 "2024-10-15T20:24:24Z")

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