Advanced Analytics - GA4 & Tag Manager Setup

🧑‍💻 Technical Support
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Hi,

I’m setting a GA4 account for my dev team to use. Went through this article (Advanced Analytics | 8th Wall) but didn’t see which data source we should use.

We’re looking to track performance for a filter on different social platforms like snapchat and TikTok.

Do I need to create a data stream for android app and iOS app? It doesn’t seem to make sense to me since we don’t actually own those social media platforms

Similar with Google tag manager, I have the options for web, iOS, Android, AMP, and Server. Would iOS and Android make the most sense here?

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For an 8th Wall experience (standalone web, or a web page that you embed within an app) you’ll want to setup web properties / data streams / etc.

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